If you play lacrosse at any level, over the past few years you have at least heard of East Coast Dyes. If you are a stringer and/or student of the game, you have been well aware of East Coast Dyes and its impact on the game for years. The takeover of performance mesh has been unbelievable. Greg Kenneally, who founded ECD in 2011, is largely responsible for this. He spearheaded a trend in 2011 that is still very hot in 2015. A “performance” mesh that works better than your average mesh is appealing for good reason.
I first saw Greg and East Coast Dyes on Youtube in early 2012 when Greg was posting mostly stringing videos that often received less than a 1,000 views. He now has expanded his videos to other areas of lacrosse interest and averages around 10,000 views per, many videos greatly exceeding that average. Up until May of 2013, ECD’s 5 total employees were working out of Greg’s house. They now have over 20 employees working out of a 9,000 square foot facility outside of Baltimore, Maryland. East Coast Dyes’ accomplishments don’t stop there. They are partners with Major League Lacrosse, The Lacrosse Network, and more. Many of the elite college and professional players are using ECD mesh. Marcus Holman recently sported his STX Surgeon 500 head with Hero Mesh for USA in the World Indoor Lacrosse Championships.
Greg and East Coast Dye’s commitment to a high quality performance mesh, their dedicated fan base, and the company motto “Hard Work Pays Off” has led ECD to be an evident success.
Although East Coast Dyes is most well known for their mesh game, they have recently shifted some focus to other products such as shafts. ECD offers carbon composite shafts that look and perform great. They also now sell apparel including performance socks, t-shirts, and more. East Coast Dyes recently began their annual fundraiser where a portion of sales of their limited edition HeroMesh pink striker mesh goes towards breast cancer research. Last year they donated $5,000 and they are very optimistic they will beat that number this year.
The sport of lacrosse has seen a multitude of changes and trends on and off the field in the past few years. All it takes is one person with a passion like Greg’s to change the game forever.
IT'S ALL U
East Coast Dyes: A Trend Turned Into A Game Changer
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